Course Launch Academy

Your proven roadmap for creating, launching, and scaling your profitable online course.

Say No More! I’m In!

The Step-by-Step Blueprint For Creating & Launching An Online Course That Brings In a Huge Cash Injections Followed By Celebratory Recurring Profits

I see you...

  • You’re looking for another stream of income, one that’s more reliable, predictable, and most importantly, all yours
  • You’re ready for passive income so you can spend less time strapped to your phone and more time enjoying your life
  • You’re a fully booked service provider who wants to bring more revenue into her business, but can’t take on any more clients
  • You’re burned out in your network marketing business or 9-5 and know you could package your expertise into a course that serves many while simultaneously giving you more freedom
  • You’re tired of being on 1:1 calls and looking for a way to scale your income without trading hours for dollars

So get comfy and pour yourself some champagne because I’m here to teach you how to create huge cash injections from live launches followed by $10K-$20K base months from recurring profits!

This Isn’t Just Another Launch Course

Sure, there are other launch coaches that will show you how to launch “effortlessly” and bring in some sales.

But I don’t play small. If I’m going to do something, I’m going to do it big and bring in BIG profits.

And that’s what I’m teaching you inside this premiere course.

I’ve combined my years of curriculum design with my 7-figure business experience to deliver the most fool-proof plan that will help you create an irresistible course that sells like toilet paper during a pandemic!

  • Choosing the most profitable course topic, validating it to make sure it sells like hotcakes, then creating a standout course that students rave about (plus I walk you through all the tech so it’s easy peasy)
  • Marketing that little package of genius you whipped up through my proven marketing plan (I give you a complete 60 day timeline along with emails, challenge posts, masterclass slides, and DFY graphics to skyrocket your sales)
  • Scaling your course so you can create it once and then sell the *ish out of it over and over again {while you sleep}

I’m Dr.
Ashly Locklin

I started my career as an educator, teaching Kindergarten followed by every level from 6-12th grade! Then I became an Instructional Coach and spent years helping teachers enhance their crafts as online educators. During that time, I also launched an online coaching business, scaled it to 7-figures, earned my Doctorate in Educational Leadership, and had four babies!

Now I help ambitious high-achievers create profitable online courses and scale their businesses to 6 figures and beyond!

I’m here to show you how to stop trading hours for dollars and how to package your knowledge into a course that delivers results and sells while you live your life!

How many of these make you feel seen? 👀

  • You want to create a course but you’re worried you don’t have a big enough audience. Will anyone even buy it, Ashly?
  • You’re sold on the idea of celebrating a cash injection from a live launch, but you have no idea how to market a course and make it successful.
  • Heck, you’re wondering where to even start. What should it look like? Should it be a PDF? A PowerPoint (do those things still exist?)? How is it recorded? How do you automate it? It’s all so overwhelming.
  • You’re wondering if you have enough knowledge in one niche to even create a course people would want to buy.
  • You’re suffering from a serious dose of imposter syndrome...telling yourself, “Who am I to think I can create a course and sell it?”
  • You’re freaking out, worried that people would buy it and not like it and then you’d have to spend a week under your covers hiding in shame.
  • You don’t think you’re successful enough in your current gig and therefore lack the credibility to create your own course.

Okurr, girl, I hear you! Don’t get your panties in a bunch!

I know you want to create a stand out course, launch that bad boy, celebrate a huge launch victory, then put it on evergreen so you can get sales notifications while you’re sitting on your couch bingeing your latest Netflix obsession.

And I’m here for it!

All you need is a master plan that shows you how to choose the best course topic, ensure it will sell, create your masterpiece, and then sell all that genius you wrapped into a course over and over again!

Or maybe you’re saying, “BUT CANT I DO THIS ON MY OWN?”

01Sure, you could go to the University of Google, spend hundreds of hours sorting through contradicting info, investing in every software random articles reference, piecemeal together what you find, and in a year or two, be ready to launch a course that you *hope* sells.

02You could take the post & pray approach...

03Or you could go with another “launch coach” who promises to help you have an “effortless” launch by copying and pasting her DM & sales call scripts. But do you really want to be pitching in the DMs and feeling awkward AF on a sales call?.


But I’m here to fast-track your success with my proven framework that helped me earn 6 figures in 6 months with my first course and helped my mastermind clients create and sell profitable courses like bosses!

You could spin your wheels trying to create and sell your course OR you could take my hand, skip to the front of the line, land on my launch pad, and soar with my insider secrets. 🚀

Ready for me to spill the tea on what’s inside?
...

CLA is here to get you from idea to income through this instant-access curriculum

Module 1

Building A Premium Course That Stands Out & Sells Out 9 lessons

Put on your teacher hat and get ready to uncover the most profitable course topic and validate it before you get to work on creating it! Once you’ve nailed a topic that will bring in that cash money {cha-ching}, you’ll learn exactly how to:

  • Identify your signature approach so your course stands out
  • Use the most compelling words to name your course, modules, and lessons
  • Create a transformative curriculum that delivers results and is professional AF
  • Develop enticing bonuses to drive sales
  • Master the tech! No confusion or overwhelm. I show you exactly what I use to create my slides, videos, workbooks, and more (without any fancy equipment or software)
Walk outta this module with a course you are proud of and can’t wait to show off.

Module 2

Pricing for Profit 4 lessons

Don’t for a second think I’m going to let you undercharge and undervalue your worth! I’m teaching you how to price your course with confidence and charge what it’s worth! Along with that, we’re diving into the math and psychology required to have successful launches, such as:

  • How to calculate your sales projections and hit your sales goals
  • How to create upsells upsells and downsells so no sale gets left behind
  • How to serve your audience at each stage of their business through a strategic program suite built for profit
  • How to set up payment plans rooted in psychology for recurring revenue
Walk away with dollar signs in your eyes!

Module 3

Get Techy: All Things Kajabi 6 lessons

I use one platform to run my entire business (I’m talking email marketing, landing pages, course hosting, payment processing, errythang) and I’m giving you a step-by-step tutorial for using that platform to create a course that WOWs your students!

Don’t wanna use Kajabi? No worries! What I teach can be applied to any platform. I’m talking things like:

  • Customizing your course so it’s visually appealing, easy to follow, and exciting to students
  • Creating your terms & conditions
  • Creating your offer, coupons, and upsells
  • What to set up for after someone buys
Walk away feeling like a nerdy tech pro (no offense to nerdy tech pros, my hubby is one of them)!

Module 4

Your Elite Marketing Plan For An Epic Launch 8 lessons

The secret to a successful launch? A bombtastic marketing plan! And that’s exactly what I serve up in this knock-out module, including:

  • A complete launch timeline and sales funnel accompanied by A-Z pre-launch content to build hype & make sales
  • The secrets to growing a list of warm and HOT prospects through email marketing
  • How to create squeeze pages, opt-in pages, and sales pages that convert $$$
  • My “sales page that converts” formula + a high-converting word bank (say bye bye 👋 to guesswork and spending days writing a sales page)
  • Everything you need to run a launch event that converts: Free Challenges & Masterclasses
  • How to use affiliates to increase sales

BONUS 1: My PROVEN High-Converting Masterclass Framework and DFY Slide Deck

BONUS 2: My free challenge Facebook posts & DFY graphics to help you host a high-converting FB challenge that leads to sales

You’ll come out of this module like peacock strutting his stuff, feeling confident and prepared to dominate the launch.

Module 5

Rocking Your Launch 2 lessons

Yay! You made it to launch week! Now it’s time let your pre-launch marketing pay off and use these strategies to rock your cart open period:

  • The ultimate launch week marketing plan
  • How to stop the mid-launch crickets
Get the bubbly chilled because you’re going to slay this launch!

Module 6

Post-Launch Plan & Evergreen Funnels 9 lessons

Wohoo! You did it! Now let’s put that baby on evergreen so you can have consistent sales notifications! {this is my favorite part} But not only that, I’ll show you how to:

  • Build a waitlist
  • Handle refund requests
  • Collect testimonials
  • Put it on evergreen so you make sales passively - DAILY!
And then you can do it all over again with your next launch and course!

Module 7

Module 7: Launch Like a Minimalist
  • Create your MVC (Minimal Viable Course)
  • Launch quickly and easily without all the bells and whistles

But wait, there’s more!

You get an exclusive invite to my Course Launch Academy VIP Community!

You’ll be granted access to a private Facebook Group for CLA students only and given the ability to ask all your course creation and launch questions!

There will be live videos, hot seat coaching, and more value within the group!

And as part of the course, you get an editable (and printable) workbook for each module along with a folder of swipe files and resources to have a kick-booty launch!

And because I like sprinkles, whipped cream, and a cherry on top, I’m offering these extras!


BONUS 1: My PROVEN Masterclass framework and slide deck
Take the guesswork out of your webinar and have people buying before you say bye!

BONUS 2: My pre-challenge posts & DFY graphics to help you host a high-converting FB challenge that leads to sales
Use these plug & play posts and graphics to get your challengers warmed up and ready to rock your challenge

BONUS 3: The epic resource library
Ready to be mind blown? 🤯 You’re about to unlock all of these:

  • DFY Captions & Story Sequences for Each Phase of the Marketing Funnel
  • Lead Magnet Promo Posts, Stories, & Email Templates
  • Lead Magnet Ad Templates
  • Market Research Announcement Posts & Email Templates
  • Nurture Sequence Roadmap & Examples
  • Mini-Sales Page Builder
  • Long-Form Sales Page Builder
  • Squeeze Page Builder
  • Free Challenge Checklist
  • Masterclass Checklist
  • Announcement Posts (Masterclass/Challenge/Course)
  • Emails to Current List to Promote Masterclass/Challenge
  • Confirmation Email + Nurture Sequence for Masterclass/Challenge Enrollees
  • Cart Open (Launch Week) Emails
  • Sales Funnel Timeline
  • Launch Week Content Planner
  • Templates- lesson thumbnails, product covers, course thumbnails, etc.
  • +more!

BONUS 4: The Quiz Quadrant Workshop with quiz expert, Linda Sidhu
Learn how to create powerful quizzes that attract ideal prospects to your course

BONUS 5: Avatar Academy
Identify and attract your ideal paying student

BONUS 6: Monthly Live Group Coaching Calls
Submit your launch materials for me to review, ask questions, and get help

BONUS 7: How to Use A.I. To Create Your Course Faster
Learn the best way to leverage the hottest thing since the invention of the internet

BONUS 8: How to Build a HOT Audience
Learn how to grow an audience of hot leads who are ready to buy anything you sell

Payment Plan

6 Payments Of

$367

One Time Payment

Pay In Full

$1997

Imagine…

  • Sitting at the dinner table, hearing your phone “ding” and seeing a notification that you just sold another course!
  • Realizing you just secured $10K in monthly recurring profits through payment plans.
  • Having a complete program suite that serves everyone in your audience. Someone can’t afford your high-ticket course? No problem, get them in the door with your low-ticket course - no dollar left behind!
  • Creating a course and then selling it over and over again without having to do anymore work (thanks to a solid evergreen funnel)

Yes, that can be your reality, but you have to stop playing the waiting game start ignoring the voices in your head saying you don’t have the expertise, audience, time, or know-how to be a successful course creator.

I’m here to help you go from imagining to living these scenarios!

By the end of Course Launch Academy, you will have:

  • created a course that takes your students from point A to point B with strategy & ease
  • dominated the tech and created a gorgeous course that has your students saying, “Wow! This is so legit!”
  • created the most high-converting marketing plan using the epic resource library
  • hosted the launch event of the year (whether it be a free challenge or a masterclass)
  • launched your course with a bang and had people banging down the doors to get those fast-action bonuses
  • learned how to put that bad boy on evergreen and enjoy ongoing sales {when ready!}

Testimonials
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Got Questions? I Have Answers!

What happens after I purchase?

You’re officially in the vortex! You get immediate access to the 6 modules, resource library, and bonuses! Plus you’ll get an email from moi, inviting you to our VIP FB Community! So if you’re ready to hit the ground running, you don’t have to wait a second longer - it can all be yours right now.

How long do I have access to the program?

It’s all yours baby, for as long as it exists! And you’ll have access to any new additions and updates as they happen!

Will I get 1:1 access to the expert?

You’ll get access to Ashly in the private FB community for CLA students! Ashly will be in there answering your questions, doing live videos, and supporting the students. While you won’t get direct, private access to her, you will have her support within the FB group.

Do I need experience before starting this program?

Nope. This course is designed to walk you from idea {or coming up with an idea} to evergreen. It’s a comprehensive step-by-step guide that anyone can follow no matter where they are in their business/course creator/marketing journey.

Will this course work for me and my niche?

You betcha! Whether you’re a dance teacher, health coach, baker, organizer, beer brewer, wine maker, artist, manifestation expert, juggler, or any human who has something to teach, this will teach you how to package your knowledge into a course and sell it to your people!

Can I buy it now and start it later? Life is pretty busy right now.

Absolutely! This is a start when you want, work at your own pace, have lifetime access kinda course because I know how busy life can be. I can’t tell you how many courses I’ve bought when the price was right and waited to start (when I had enough time to focus, implement, and get results). So grab it while it’s available and dive in when you’re ready for that cash injection!

Do you offer refunds?

I'm confident that you'll learn how to create a standout course and master the launch skills you'll be able to use over and over and over again until the end of time! This isn't just a one-time thing, this is something you'll use time and time again.

I know investing in your dreams and future is scary AF, but I also know that the risk of staying where you are is far greater than the risk of investing in your future success!

After helping so many students create their courses and make thousands of dollars, I am confident that this framework works (if you put in the work!)

And due to the digital nature of the courses, the prices are non-refundable.

Make sure you do your due diligence and are 100% committed before enrolling, because we do NOT OFFER REFUNDS under any circumstances.

hey there!! can I answer any questions for you?